A complete creator SEO curriculum

Episode titles are the single most important piece of text you write for search. They're the first thing both listeners and algorithms see. This module covers the anatomy of a well-optimized title: where keywords go, how length affects different platforms, what makes a title clickable without sacrificing search signals, and the specific patterns that tend to perform well across Spotify, YouTube, and Apple Podcasts.

Show notes and video descriptions are indexed text. That means every word in them is potentially searchable. Most creators use this space for a brief summary and maybe some links. We show you how to structure descriptions so they serve three purposes simultaneously: helping listeners understand what the episode is about, giving search engines clear topical signals, and providing enough context that someone who finds the episode through search actually clicks play.

Transcripts are the most underused SEO asset in podcasting. A full transcript gives search engines access to everything you said — every keyword, every phrase, every topic you covered. This module covers how to generate transcripts efficiently, how to format them for maximum indexing value, where to publish them, and how to use transcript data to inform your title and description writing for future episodes.

Spotify, YouTube, Apple Podcasts, and Google Podcasts are not the same platform. They have different search ranking factors, different ways of indexing content, and different user behaviors. This module goes platform by platform, explaining what each one looks for and how to adapt your optimization approach accordingly — without creating four completely separate workflows.