Your Content Deserves
To Be Found.
Most podcasters and video creators put real work into their episodes. Then they publish and wait. The problem isn't the content — it's that search engines and platform algorithms can't surface what they can't understand. We teach you how to fix that.
Search Visibility
Improving
Transcript SEO
Active
Great content gets buried every day.
Platforms like Spotify, YouTube, and Apple Podcasts have search engines built into them. Those search engines look for specific signals — keyword placement in titles, structured descriptions, transcript data, chapter markers. Without these signals, even genuinely useful episodes become invisible.
The frustrating part is that nobody teaches this. Creator communities talk about microphones and editing software. SEO communities talk about websites and blog posts. The space between — SEO specifically for audio and video content — gets almost no attention.
See how we address this
What the course covers
Four skill areas that work together. Each one builds on the last, and all of them produce results you can see in platform search results.
Title Architecture
How to write episode titles that tell both listeners and search algorithms exactly what your content is about. The specific patterns that platforms reward and the common mistakes that suppress discovery.
FoundationalDescription Writing
Show notes and video descriptions function as indexed text. We cover how to structure them so search engines extract meaning while listeners find them genuinely useful to read.
IntermediateTranscript Strategy
Transcripts are the most underused SEO asset in podcasting. We show you how to generate, format, and publish them in ways that dramatically expand the surface area of your content in search.
High ImpactPlatform-Specific SEO
Spotify, YouTube, Apple Podcasts, and Google Podcasts each have different ranking factors. We break down what each platform looks for so you can optimize once and adapt quickly across all of them.
Advanced
Built for creators, not for SEO specialists.
This course was designed with one specific person in mind: someone who makes audio or video content and wants more people to find it through search. Not someone who wants to become an SEO professional. Not someone who enjoys reading technical documentation.
Independent podcasters
Solo shows, interview formats, narrative series — all covered.
YouTube creators
From tutorial channels to documentary-style content and everything between.
Brand content teams
Companies running their own shows who want their episodes to reach the right audiences.
New creators getting started
Building good SEO habits from episode one is much easier than retrofitting later.
Search discovery is a skill. It can be learned.
The gap between creators who get found and those who don't is rarely about content quality. It's about knowing which signals platforms pay attention to. That knowledge is teachable and the steps are repeatable.
No technical background required. Self-paced learning with practical exercises you can apply immediately.
Or explore free resources firstHow we teach this
Understand the search landscape
Before optimizing anything, you need to know how platform search actually works. We start with a plain-language explanation of how Spotify, YouTube, and Apple Podcasts index and rank content — no jargon, no assumed knowledge.
Audit what you already have
We give you a simple framework for reviewing your existing episodes. Most creators discover quick wins within their first audit — titles that can be improved, descriptions that are missing key phrases, transcripts that aren't being used at all.
Apply the optimization templates
Each module includes fill-in templates you can use for every new episode. You're not reinventing the wheel each time — you're running a consistent, proven process that compounds over time.
Track and iterate
We show you which platform analytics to watch and how to interpret them without getting lost in data. You'll know what's working and what to adjust — without needing a background in analytics.
Transcripts as SEO Assets
A properly formatted transcript doesn't just help with accessibility. It gives search engines thousands of words of indexed text. We show you exactly how to prepare and publish them.
Keyword Research for Creators
Finding the right phrases your audience actually searches for — without expensive tools or complex processes.
Chapter and Timestamp SEO
How chapter markers and timestamps create additional searchable entry points into your content on YouTube and Spotify.
Repeatable Publishing Workflow
A consistent pre-publish checklist that makes SEO part of your normal process, not an afterthought.
Start learning before you commit
We publish practical guides, checklists, and breakdowns on creator SEO. No fluff, no filler — just things you can actually use.
Episode SEO Checklist
A pre-publish checklist covering every optimization step for a new episode, from title to transcript.
Read moreHow Spotify Search Works
A plain-language breakdown of Spotify's search ranking factors and what you can actually influence as a creator.
Read moreWriting Show Notes That Rank
The structure and phrasing patterns that make show notes useful to both listeners and search algorithms.
Read more