Free Resources

Practical creator SEO knowledge, freely available

Guides, checklists, and explanations you can use right now. No sign-up required. Just useful information about how search discovery works for audio and video content.

Checklist

The Complete Episode SEO Checklist

Every optimization step for a new episode, organized in the order you should do them. From keyword research before you record to transcript publication after you publish. This checklist covers the full workflow and explains why each step matters — not just what to do.

The checklist is format-agnostic: it works for solo podcast episodes, interview shows, educational video series, and documentary-style content. Each step includes a brief note on how to adapt it for your specific format.

Titles, Descriptions, Transcripts 10 min read

Platform Guide

How Spotify Search Actually Works

Spotify has a search function that most podcasters don't think about strategically. This guide breaks down what Spotify's search algorithm actually looks at — including factors that aren't obvious — and what you can do to improve your show's visibility without gaming the system.

Topics covered include how Spotify indexes show descriptions versus episode descriptions, the role of listener engagement signals, and how the platform handles keyword matching differently from web search engines.

Platforms 12 min read

Writing Guide

Show Notes That Serve Two Masters

Your show notes need to do two things at once: convince a human to press play and give search algorithms enough information to rank your episode for relevant queries. These goals aren't in conflict — but they require a specific structure.

This guide walks through the anatomy of high-performing show notes, including how to open the description, where to place key phrases, what length tends to work across platforms, and how to write in a way that feels natural while still being optimized.

Descriptions 8 min read

Tutorial

Getting Your Transcript Published in the Right Places

Having a transcript is only half the work. Where and how you publish it determines whether search engines can index it. This tutorial covers the three main approaches to transcript publication — on your podcast host, on your website, and as structured data — and explains the tradeoffs of each.

Transcripts 9 min read

Fundamentals

Keyword Research Without the Complexity

Most keyword research tools are built for website SEO. They're overwhelming, expensive, and not particularly useful for audio content. This guide shows you how to do keyword research for podcast and video content using a combination of platform autocomplete, competitor analysis, and audience language — no paid tools required.

Titles, Descriptions 11 min read

Platform Guide

YouTube SEO for Podcast Episodes

More podcasters are publishing on YouTube — but many are treating it like a podcast platform when it has its own distinct SEO logic. This guide covers the key differences between optimizing for YouTube versus audio-first platforms, including how tags work, what the algorithm looks at in the first 24 hours, and how chapters can dramatically expand your content's search footprint.

Platforms 14 min read